Productized SEO for Shopify
We built a Shopify application to automate customer acquisition and onboarding for a specialized SEO agency.
Technologies used:
17 Dec 2025
USA
The Vision & Challenge
Our partner is an SEO and link-building service provider specializing in the e-commerce market. They offer valuable, high-touch service plans to Shopify store owners, helping them improve search visibility and organic traffic in a competitive digital landscape.
Their growth, however, was constrained by their own operational model. Each new customer required a manual sales and onboarding process, involving multiple emails and forms to collect necessary data. This administrative workload created a significant delay between a client's commitment and the start of actual service delivery, limiting the number of clients they could effectively manage.
Robust Devs was engaged to remove this friction by developing a new, automated acquisition channel. We designed and built a self-service application for the Shopify App Store, turning their manual service into a product that customers could discover and purchase on their own.
Project challenges
- Creating a public Shopify application required strict adherence to their API guidelines and a secure OAuth 2.0 flow for user authentication and installation.
- The partner needed to modify service plans and pricing often. Hardcoding these offerings would create a development bottleneck for every small business adjustment.
- The manual process for collecting client website details and campaign goals was slow and prone to error, delaying the start of new projects.
Solutions
- We developed a public Shopify application using React, which handles the entire OAuth 2.0 authentication process and allows store owners to install the app with a single click.
- A Laravel backend and a dedicated administrative dashboard were built to give the partner full control over their service plans without needing new code deployments.
- An intuitive, multi-step onboarding wizard was integrated directly into the app, guiding users to submit all required information immediately after installation.
Technologies used
We are concerned about the security and performance of our customers. That's why we always keep updating and use best technologies in our products
Front-end
JavaScript
ReactJS
Back-end
PHP
Laravel
DevOps
Digital Ocean
Github CI
Database
MySQL
Dynamic Service Plan Management
We built a secure administrative dashboard that allows our partner to manage their core SEO service plans without engineering support. They can add new tiers, adjust pricing, and update feature lists in real time. This control gives them the agility to adapt to market conditions and test new offerings instantly.
Automated Client Onboarding
The application replaces a manual, email-based process with a guided, in-app workflow. Once a store owner installs the app, they are prompted to provide all necessary information for their campaign. This data is captured and organized in the admin dashboard, eliminating manual data entry and reducing the time from signup to service delivery.