Marketing & Adtech · Shopify Apps
We built a Shopify application to automate customer acquisition and onboarding for a specialized SEO agency.
Outcome
The signup-to-service delay removed: a 1-click install replaced the email-based agency sale, and service plans change without a deployment.
Our partner is an SEO and link-building service provider specializing in the e-commerce market. They offer valuable, high-touch service plans to Shopify store owners, helping them improve search visibility and organic traffic in a competitive digital landscape.
Their growth, however, was constrained by their own operational model. Each new customer required a manual sales and onboarding process, involving multiple emails and forms to collect necessary data. This administrative workload created a significant delay between a client's commitment and the start of actual service delivery, limiting the number of clients they could effectively manage.
Robust Devs was engaged to remove this friction by developing a new, automated acquisition channel. We designed and built a self-service application for the Shopify App Store, turning their manual service into a product that customers could discover and purchase on their own.
The challenge
How we solved it
Technologies
We built a secure administrative dashboard that allows our partner to manage their core SEO service plans without engineering support. They can add new tiers, adjust pricing, and update feature lists in real time. This control gives them the agility to adapt to market conditions and test new offerings instantly.
The application replaces a manual, email-based process with a guided, in-app workflow. Once a store owner installs the app, they are prompted to provide all necessary information for their campaign. This data is captured and organized in the admin dashboard, eliminating manual data entry and reducing the time from signup to service delivery.
How we built it
Turned an agency sale into a Shopify App Store install, and kept the price list out of the code. The partner's growth was limited by an email-and-forms sale. A public Shopify app with a compliant OAuth 2.0 flow made the whole thing a one-click install, and a multi-step onboarding wizard collects the site details and campaign goals immediately after, so service starts the day the merchant commits. Service plans change often for an agency, so they live in a Laravel admin dashboard rather than in code. The partner edits offers and pricing without a deployment, which keeps a business decision from becoming a development ticket.
In the client's words
“We sold SEO by email. Now it is an install button. I change the plans myself.”
Tell us what you're building. We'll show you how we'd approach it and what it would take to ship.