Shopify Conditional Triggers
We developed a micro-SaaS application with a custom script engine to deliver behavior-driven popups within the Shopify ecosystem.
Technologies used:
16 Dec 2025
Becedillas, Spain
The Vision & Challenge
The Shopify App Marketplace provides merchants with thousands of tools, but many solutions for lead capture rely on generic, disruptive popups. A micro-SaaS provider identified a gap for a more intelligent approach that respected the customer's journey and improved the quality of engagement.
The core problem was the static nature of existing tools. Popups triggered by simple timers or exit intent often feel intrusive and are ignored by shoppers. The partner envisioned a system that could instead interpret a user’s specific behavior on the site-such as products viewed, session duration, or cart value-to present a relevant offer at the precise moment it would be most effective.
Robust Devs was engaged to design and build the Minimum Viable Product from the ground up. Our work involved creating a lightweight storefront script, an intuitive merchant-facing dashboard embedded within Shopify, and the back-end infrastructure needed to connect with Shopify’s APIs for a complete, market-ready application.
Project challenges
- The client-side script had to track numerous user interactions without slowing down the merchant's storefront, as site performance is a critical factor in e-commerce.
- The administrative interface needed to allow non-technical merchants to build complex conditional rulesets (e.g., if X and Y happen, then do Z) through a simple, visual builder.
- The system required a reliable, asynchronous workflow to generate unique Shopify discount codes and trigger third-party email sends in real time based on user actions.
Solutions
- We built a lean JavaScript engine that loaded asynchronously, using efficient event listeners to track user behavior with minimal impact on page load times and store interactivity.
- Using React and the Shopify Polaris design system, we developed an embedded app with a custom rule-building component, ensuring a familiar user experience for merchants.
- A Laravel back-end managed API communication through a job queue. This decoupled front-end triggers from back-end actions, ensuring discount and email requests were processed reliably without delaying the user.
Technologies used
We are concerned about the security and performance of our customers. That's why we always keep updating and use best technologies in our products
Front-end
JavaScript
ReactJS
HTML5
CSS3
Back-end
PHP
Laravel
DevOps
Linux
Digital Ocean
Database
MySQL
Conditional Logic Engine
At the core of the application is an engine that connects shopper behavior to merchant-defined actions. Merchants can set specific triggers, like a customer viewing three products in a collection or having a cart value over $100, and define a corresponding outcome, such as displaying a popup with a targeted offer. This allows lead capture to function as a relevant, timely interaction rather than a generic interruption.
Embedded Shopify Administration
Merchants configure and manage the entire system from within their Shopify dashboard. By using the official Shopify Polaris design system, the interface feels like a native part of the platform. This removes operational friction, making it simple for a store owner to create campaigns, view captured leads, and adjust settings without navigating to an external website.