Marketing & Adtech · Landing Page Builders
We developed a multi-user SaaS platform for creating mobile-native, vertical video landing pages for Shopify e-commerce platform
Outcome
22 tenants onboarded and 10 vertical video pages published from the MVP; custom domains and tiered subscription billing handled per tenant.
A SaaS startup identified a clear gap between how audiences consume content on social media and how businesses capture leads. Traffic from vertical video platforms was directed to traditional landing pages, causing a jarring user experience and high bounce rates. The market lacked a tool for creators and coaches to build marketing pages that felt native to the mobile environment.
The central problem was friction. Non-technical service providers needed a way to translate the engagement of short-form video into a direct conversion tool. They required an intuitive platform to build video-first landing pages without writing code, managing hosting, or wrestling with complex design software. The goal was a product that could be built, launched, and validated quickly.
Our team was engaged to build the minimum viable product from the ground up. We developed the complete web application, from the dynamic, user-facing page builder to the back-end architecture for multi-tenancy and subscription management. The result was a market-ready platform designed for immediate user adoption and revenue generation, and it now carries 10 published pages across 22 tenants.
The challenge
How we solved it
Technologies
The platform’s core is a visual editor that lets users build landing pages as a vertical feed. Users add content blocks for video, images, and text, then arrange them with a simple drag-and-drop interface. This allows creators to build mobile-native experiences that mirror the content formats their audiences expect, helping to improve engagement and conversions from social media traffic.
We engineered the platform to function as a complete SaaS business. Every user gets a unique subdomain upon registration, and higher-tier plans allow for custom domain mapping. The system is connected to a payment gateway to manage tiered subscriptions automatically, controlling access to features based on a user’s plan. This provides our partner with a scalable, automated revenue system.
How we built it
Made multi-tenancy the first architectural decision, so custom domains and tiered billing were features rather than rewrites. A page builder that sells subscriptions to many creators has to keep each tenant's data, subdomain and custom domain apart from the start. The Laravel backend was designed for that on Digital Ocean, and the payment gateway integration gates features by tier and bills each cycle automatically. The editor itself is a React block-based builder with drag and drop and in-browser video recording, so a non-technical user assembles a vertical video page without touching a file. Ten pages across twenty-two tenants went live on it.
In the client's words
“Our users will never write code. They record in the browser, drag blocks, and the page is live on their domain. Billing worked from week one.”
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