How we work

Four stages, one senior team, from first call to live product. Here's exactly how an engagement runs.

From first call to live product

The same path from idea to production, whether you start from a blank repo or a product that already ships. Each stage lists a rough timeline and a next step.

Greenfield build. We start here.

Typical engagement · 8–14 weeks end to end

  1. Discovery

    1–2 weeks

    We map the product with you: user flows, scope, and the riskiest assumptions, before anyone writes code. You leave knowing what to build first.

    Book a discovery sprint
  2. MVP scoping

    1 week

    We cut the roadmap to the smallest launch worth shipping, priced and sequenced, so the first release earns feedback instead of burning runway.

    Estimate my build
  3. Design

    1–3 weeks

    Wireframes, a design system, and a clickable prototype, built alongside engineering so what you approve is what ships.

    See our design approach
  4. Development

    4–10 weeks

    Two-week sprints, weekly demo Looms, and CI/CD from day one. You watch it come together in your own Slack, not at a big reveal.

    How we build
  5. Deployment

    3–5 days

    We ship to your infrastructure with load tests, a security pass, and monitoring in place. Launch day stays boring.

    Our deploy stack
  6. Version & future

    Ongoing

    After launch we iterate on real usage: new features, performance, and scale, on a retainer sized to your roadmap.

    Explore a retainer

Stage 01 · 1–2 weeks

Discovery

Scoped roadmap + fixed-price quote.

Activities

  • Architecture review
  • User-flow mapping
  • Risk register
  • Scoped roadmap

Deliverable

Roadmap doc + fixed-price quote.

Team

PM + senior engineer + designer.

Stage 02 · 1–3 weeks, parallel-track

Design

Wireframes, design system, and clickable prototype, parallel-tracked.

Activities

  • Wireframes
  • Design-system audit
  • Figma file
  • Clickable prototype

Deliverable

Clickable prototype + asset library.

Team

Designer + senior engineer (technical review).

Stage 03 · 4–10 weeks

Build

Two-week sprints, weekly demo Looms, daily standups.

Activities

  • Two-week sprints
  • Weekly demo Loom
  • Daily standups in client Slack
  • CI/CD from week 1

Deliverable

Production-ready application deployed to client infrastructure.

Team

Full Project Build team (Tech Lead + engineers + PM + QA).

Stage 04 · 1–2 weeks

Launch + handoff

Load test, security review, docs, optional retainer.

Activities

  • Load testing
  • Security review
  • Documentation handoff

Deliverable

Live product + ops runbook + 30-day support + optional retainer transition.

Team

Tech Lead + DevOps + PM.

Team collaborating

Built to ship, not to bill

Tooling

Stack and infrastructure

Every stage runs on tools picked for reliability, not fads. The stack stays consistent from discovery through launch so nothing gets lost in translation.

What stays consistent

01

Communication cadence

Weekly demo Loom every Friday, daily standup in your Slack, monthly CEO check-in, and a 24-hour response on anything critical.

Schedule a meeting
02

Senior engineering presence

Senior engineers on every project, a second-senior peer review on every PR, and a Tech Lead who reports to you weekly.

Schedule a meeting
03

Quality standards

TypeScript strict mode, enforced test-coverage thresholds, measured Lighthouse scores, and a security scan before every release.

Schedule a meeting

Frequently asked questions

  • Roughly 8–14 weeks end to end: 1–2 weeks Discovery, then a 6–10 week build phase, plus 1–2 weeks for launch and handoff.

See the process in action

Most engagements start with a Discovery Sprint: 1–2 weeks that end in a scoped roadmap and a fixed-price quote.