
How we work
Four stages, one senior team, from first call to live product. Here's exactly how an engagement runs.
From first call to live product
The same path from idea to production, whether you start from a blank repo or a product that already ships. Each stage lists a rough timeline and a next step.
Greenfield build. We start here.
Typical engagement · 8–14 weeks end to end
Discovery
1–2 weeksWe map the product with you: user flows, scope, and the riskiest assumptions, before anyone writes code. You leave knowing what to build first.
Book a discovery sprintMVP scoping
1 weekWe cut the roadmap to the smallest launch worth shipping, priced and sequenced, so the first release earns feedback instead of burning runway.
Estimate my buildDesign
1–3 weeksWireframes, a design system, and a clickable prototype, built alongside engineering so what you approve is what ships.
See our design approachDevelopment
4–10 weeksTwo-week sprints, weekly demo Looms, and CI/CD from day one. You watch it come together in your own Slack, not at a big reveal.
How we buildDeployment
3–5 daysWe ship to your infrastructure with load tests, a security pass, and monitoring in place. Launch day stays boring.
Our deploy stackVersion & future
OngoingAfter launch we iterate on real usage: new features, performance, and scale, on a retainer sized to your roadmap.
Explore a retainer
Stage 01 · 1–2 weeks
Discovery
Scoped roadmap + fixed-price quote.
Activities
- Architecture review
- User-flow mapping
- Risk register
- Scoped roadmap
Deliverable
Roadmap doc + fixed-price quote.
Team
PM + senior engineer + designer.
Stage 02 · 1–3 weeks, parallel-track
Design
Wireframes, design system, and clickable prototype, parallel-tracked.
Activities
- Wireframes
- Design-system audit
- Figma file
- Clickable prototype
Deliverable
Clickable prototype + asset library.
Team
Designer + senior engineer (technical review).
Stage 03 · 4–10 weeks
Build
Two-week sprints, weekly demo Looms, daily standups.
Activities
- Two-week sprints
- Weekly demo Loom
- Daily standups in client Slack
- CI/CD from week 1
Deliverable
Production-ready application deployed to client infrastructure.
Team
Full Project Build team (Tech Lead + engineers + PM + QA).
Stage 04 · 1–2 weeks
Launch + handoff
Load test, security review, docs, optional retainer.
Activities
- Load testing
- Security review
- Documentation handoff
Deliverable
Live product + ops runbook + 30-day support + optional retainer transition.
Team
Tech Lead + DevOps + PM.

Built to ship, not to bill

Stack and infrastructure
Every stage runs on tools picked for reliability, not fads. The stack stays consistent from discovery through launch so nothing gets lost in translation.
What stays consistent
Communication cadence
Weekly demo Loom every Friday, daily standup in your Slack, monthly CEO check-in, and a 24-hour response on anything critical.
Schedule a meetingSenior engineering presence
Senior engineers on every project, a second-senior peer review on every PR, and a Tech Lead who reports to you weekly.
Schedule a meetingQuality standards
TypeScript strict mode, enforced test-coverage thresholds, measured Lighthouse scores, and a security scan before every release.
Schedule a meetingFrequently asked questions
Roughly 8–14 weeks end to end: 1–2 weeks Discovery, then a 6–10 week build phase, plus 1–2 weeks for launch and handoff.
See the process in action
Most engagements start with a Discovery Sprint: 1–2 weeks that end in a scoped roadmap and a fixed-price quote.