How we work
Six stages, one senior team, from first call to live product. Here's exactly how an engagement runs.
One path from idea to a product that keeps running
Six stages, one senior team. The same path whether you start from a blank repo or a product that already ships.
From first call to live product
The same path from idea to production, whether you start from a blank repo or a product that already ships. Each stage lists a rough timeline and a next step.
New product. We start here.
Typical engagement · 8 to 14 weeks end to end
Discovery
1–2 weeksWe map the product with you: user flows, scope, and the riskiest assumptions, before anyone writes code. You leave knowing what to build first.
Book a discovery sprintMVP scoping
1 weekWe cut the roadmap to the smallest launch worth shipping, priced and sequenced, so the first release earns feedback instead of burning runway.
Estimate my buildDesign
1–3 weeksWireframes, a design system, and a clickable prototype, built alongside engineering so what you approve is what ships.
See our design approachDevelopment
4–10 weeksTwo-week sprints, weekly demo Looms, and CI/CD from day one. You watch it come together in your own Slack, not at a big reveal.
How we buildDeployment
3–5 daysWe ship to your infrastructure with load tests, a security pass, and monitoring in place. Launch day stays boring.
Our deploy stackVersion & future
OngoingAfter launch we iterate on real usage: new features, performance, and scale, on a retainer sized to your roadmap.
Explore a retainer
What you receive
Three deliverables you can inspect along the way, from the first call to launch day.
- Product brief and roadmap
- Discovery closes with a scoped roadmap and a fixed-price quote, so scope is agreed before anyone writes code.
- Working prototype
- Design closes with a clickable prototype and an asset library, built alongside engineering so what you approve is what ships.
- Release checklist
- Launch and handoff close with a live product and an ops runbook, after load testing and a security review.
Discovery
Scoped roadmap + fixed-price quote.
Activities
- Architecture review
- User-flow mapping
- Risk register
- Scoped roadmap
Deliverable
Roadmap doc + fixed-price quote.
Team
PM + senior engineer + designer.
Design
Wireframes, design system, and clickable prototype, parallel-tracked.
Activities
- Wireframes
- Design-system audit
- Figma file
- Clickable prototype
Deliverable
Clickable prototype + asset library.
Team
Designer + senior engineer (technical review).
Build
Two-week sprints, weekly demo Looms, daily standups.
Activities
- Two-week sprints
- Weekly demo Loom
- Daily standups in client Slack
- CI/CD from week 1
Deliverable
Production-ready application deployed to client infrastructure.
Team
Full Project Build team (Tech Lead + engineers + PM + QA).
Launch + handoff
Load test, security review, docs, optional retainer.
Activities
- Load testing
- Security review
- Documentation handoff
Deliverable
Live product + ops runbook + 30-day support + optional retainer transition.
Team
Tech Lead + DevOps + PM.
A week in the build
The rhythm of a typical build week, so you always know when to expect an update.
- Monday
- Weekly planning: the week's priorities are agreed with your PM, then the build picks up.
- Tuesday to Thursday
- Build: features ship as vertical slices with tests, CI/CD running from week one.
- Friday
- Weekly demo: a Loom walks through what shipped, with release notes and next steps.
- Daily
- Standup in your Slack, with a 24-hour response on anything critical.
- Monthly
- CEO check-in to review progress and anything that needs a decision.
Stack and infrastructure
Every stage runs on tools picked for reliability, not fads. The stack stays consistent from discovery through launch so nothing gets lost in translation.
What stays consistent
Communication cadence
Weekly demo Loom every Friday, daily standup in your Slack, monthly CEO check-in, and a 24-hour response on anything critical.
Schedule a meetingSenior engineering presence
Senior engineers on every project, a second-senior peer review on every PR, and a Tech Lead who reports to you weekly.
Schedule a meetingQuality standards
TypeScript strict mode, enforced test-coverage thresholds, measured Lighthouse scores, and a security scan before every release.
Schedule a meetingFrequently asked questions
Roughly 8–14 weeks end to end: 1–2 weeks Discovery, then a 6–10 week build phase, plus 1–2 weeks for launch and handoff.
See the process in action
Most engagements start with a Discovery Sprint: 1–2 weeks that end in a scoped roadmap and a fixed-price quote.