Discovery Sprint
Scoping a build before you commit to a full project. We pin down architecture, scope, and a realistic plan.
Custom software and AI development for non-technical founders
Turn a validated AI product idea into a build you can understand and trust. We start with a written review of what you have and a plan for what to build next, before you make a larger commitment.
Is this you?
A quick fit check before either side spends time on a call.
Who this is for
- CEOs / founders without a technical background
- Domain experts (clinicians, finance pros, marketers) building AI products
- Pre-seed to seed companies with a validated idea but no technical co-founder
- Founders who've tried no-code and hit walls
- Founders who got burned by a previous developer
Who this isn’t for
- Companies with strong in-house engineering; a different engagement pattern fits better
- Pure idea-stage companies with no product validation; we recommend a product strategy advisor first
- Companies choosing on price alone; our model prioritises clear scope and senior delivery
What we typically do for non-technical founders
Start with the smallest engagement that resolves the next engineering decision.
Project Build
After Discovery, move into a defined-scope build with a fixed-price quote and a clear route to production.
Project Rescue
Recovering from a failed previous developer, or a pre-launch read on an AI-built app. Opens with a written review, plain-language findings across code quality, security and architecture, a 1-page action plan, and a walkthrough with the engineer who read it, then we get you back on track.
Products founders like you shipped with us
Concrete product surfaces, with the decisions made visible and the technical layer kept understandable.
Non-technical founders we've shipped with
CheckyPro
A custom checkout and payment platform for Shopify merchants: gateway integration, Apple Pay and Google Pay, multi-store installs, disputes and settlement reporting.
9 stalled pull requests and a 3-week bug backlog cleared; 3 held features then shipped.
Draft Deputy
A Shopify app that inverts order entry for live sellers: scan the product, and the draft order builds itself.
30+ SKUs scanned into one Shopify draft order; the old version choked on large ones.
2250
A 60-second skin scan on a pharmacy shelf that resolves into one of more than a thousand personalised formulas, handed to the customer the same visit.
1,000+ skincare formulas resolved from a 60-second phone scan in 55+ San Pablo pharmacies, before the customer leaves the store.
Where most non-technical founders start
Start with a written review
For most non-technical founders, a written review of what you already have is the lowest-risk starting point. It gives you a clear way to evaluate us before a larger commitment. If you have no code yet, a Discovery Sprint scopes the build first.
A note from the founder
From the founder
I started Robust Devs in 2019 after watching too many good products die between agencies. The pattern was always the same: big promises in the sales call, silence by week six. We built this firm to be the opposite of that. A small senior team, honest scope, and the uncomfortable truth delivered early.
If you are building in marketing, healthtech, or fintech, tell me what you are working on. If we are not the right team for it, I will say so on the first call and point you somewhere better.
Tayyab Hanif
CEO, Robust Devs
Frequently asked questions
You don't have to. We explain decisions in plain language and recommend the right call. You decide the product; we decide the tech.
You don't need to read code to trust the build.
Start with a written review. Five days, no commitment beyond that. You get a clear read on your stack, a 1-page action plan, and a senior engineer who explains every finding in plain language.
Non-technical founder building an AI product? Schedule a meeting.
A written read on what you have, in five days. No commitment beyond that. Speak directly with our team, not a sales team.
