Software built to survive real users, real data, and real money

We build the products, internal systems and integrations businesses run on, and we take over the ones somebody else started. 180+ shipped since 2019.

Partner programs and reviews

  • Microsoft Partner
  • Google Partner
  • Meta Business Partner
  • Shopify Partners
  • Oracle Partner
  • AWS Partner

Rated by clients and team

What we build

Eight shapes of work, and the published case studies sit deepest in the first three: ecommerce and retail, logistics and operations, and healthcare.

Products your customers use

Storefront apps, marketplaces, booking and checkout flows. The things that break in public when they break at all.

Systems your staff use all day

Fulfilment, procurement, scheduling, asset and compliance tooling. Usually replacing a spreadsheet that already encodes the real process.

Integrations between things that disagree

Two systems that both already exist and model the world differently. Most of the work is the reconciliation, not the API call.

Data platforms and reporting

Getting numbers a manager can act on before the month closes, from sources that were never designed to be joined.

AI inside existing products

Retrieval, agents and evaluation wired into a system that already has users, rather than a demo with nothing behind it.

Takeover of someone else’s build

Inherited, stalled, or generated by an AI tool. We read it first and tell you whether it is worth keeping.

Modernisation of what already runs

Rehost, refactor, rearchitect, rebuild or replace. Four of those five are usually cheaper than the one people ask for.

The compliance surface

HIPAA, SOC 2, GDPR and PCI-DSS shape the build. We architect toward them and say plainly that we do not certify against them.

What we have shipped

A list of everything a company can do is not information. Where the work actually is, is.

  • Ecommerce and retail, 27 published case studies. Checkout flows, stock reservation across stores, returns automation, supplier pipelines and product configurators — most of it on Shopify, three of them published apps in the Shopify App Store.
  • Logistics and operations, 14. Warehouse fulfilment, vendor operations, asset and service platforms: the systems a business runs on rather than the ones it markets.
  • AI in production, not in a demo. Clinical skin assessment, commerce agents, contract generation and procurement — each with evaluation and tracing around the model, because that is the part that decides whether it survives real users.

How an engagement runs

  1. We read what exists

    The codebase if there is one, the plan if there is not, and the spreadsheet the process actually runs on. You get a written read on what to build, what to leave alone, and what we think should not be built at all.

  2. The first slice that works

    Scoped with acceptance tests and, more usefully, stated non-goals. You get working software and a real estimate for the next phase from people who have now touched the code.

  3. Build out, or stop

    Each phase priced on its own. Stopping after a phase with something that works is a legitimate outcome, not a failure we design around.

  4. Somebody owns it

    Releases, fixes, QA, and a written monthly recommendation on what to build next and what to stop. Most of our engagements are here, some for years.

What founders say after the build

Verbatim quotes from teams we shipped to production. We publish testimonials with written sign-off on file.

  • Recorded client call

    I very much respect the knowledge that you have. You have a lot of things, just in our few communications, that no one else has mentioned. No one else has even made me think about them.

    Mirinda Scott · Founder, AI Change Management

  • SkinOS / 2250.care
    The team treats our roadmap like their own. Every standup felt like working with our own engineers, not an outside vendor.

    SkinOS team

    Clinical product, SkinOS / 2250.care

  • PixelFox
    They shipped the production version of what our previous agency had been promising for nine months, without the weekly excuses.

    PixelFox team

    Founders, PixelFox

  • CheckyPro
    They told us what NOT to build. That single conversation re-shaped six months of roadmap and saved us a lot of money.

    CheckyPro team

    Operations, CheckyPro

  • Recorded client call

    I find him very nice to work with and he actually delivers a very good quality. So I am really happy with him.

    Noa van der Veen · Strategy and operations, CheckyPro

  • Recorded client call

    You're doing very, very well... the confidence that you're building with me — the full product is what I want to go with.

    Evan Kerivan · Founder & CEO, Restaurants Insightful

  • Recorded client call

    You guys seem switched on and like you know what you're doing. I've got a good feeling about it.

    Dan Cameron · Founder, Self-image

  • Recorded client call

    You guys take a lot of pride and ownership in the work.

    Hamza Tariq · Co-Founder, GoldenEye

  • I had a large project built that needed a very specific understanding and the project was executed perfectly. Great design, great code, no bugs and anything I needed was done incredibly professionally. I would highly recommend and I will definitely be coming back with my…

    Verified client

    Israel

    $4,000 and above · 11 monthsVerified client review

  • We approached several sellers in our search to get an app developed for our Shopify store. I had a very clear idea in my mind what we wanted and, through [their] expert questioning, [they] absolutely 'got it'. This was further proved through delivery of a…

    Verified client

    United Kingdom

    $1,500-$2,000 · 4 weeksVerified client review

  • We're working on a Shopify app that retrieves book data from our API and helps online stores and booksellers create book listings faster. This time, we needed to improve the app design and fix functionality issues. In general, we're satisfied with the service and plan…
    Barbara Hartman

    Barbara Hartman

    Repeat client · United States

    $400-$600 · 3 weeksVerified client review

  • This was a special request where we needed to rush this development. [They] complied and finished everything at the agreed time, and even worked until 2AM [their] local time in order to finish this on time. [They] went the extra mile for us with this…

    Verified client

    Canada

    Verified client review

  • [They were] very patient as we figured out exactly what we needed our app to do. [They were] able to get all the functionality we required, communicated well, and [were] upfront about the cost. We'll definitely be coming back for future projects!

    Ben McLellan

    Canada

    Verified client review

  • Absolutely fantastic work. This was a tricky app, and [they] did great work. [They] really know [their] way around Shopify and the process for developing a Shopify app, which was a great help to me! [They're] motivated and committed, and delivered a very high-quality app.…
    Lisa Zigel

    Lisa Zigel

    Israel

    Verified client review

  • I am very pleased to have worked with [them]! [They were] very detailed and delivered me perfection in an app! I look forward to working with [them] again!
    Verified client

    Verified client

    United States

    $3,000-$4,000 · 2 monthsVerified client review

  • Amazing service. Amazing time. Took all input and made the site great even with minor changes along the way. Will certainly try to use again if I'm lucky enough to have [them] work with me again. Thank you for everything.
    Gabriel Muller

    Gabriel Muller

    United States

    Verified client review

  • Very fast and thorough. [They] did exactly what I asked and then went the extra mile to tie up a couple of loose ends. I'm really pleased with the speed and efficiency, and would certainly recommend [them]. Thank you for your help and highly professional…
    Danny Venn

    Danny Venn

    Cambodia

    Verified client review

  • [They understand] the problem so well and deliver the results super quick. I'll not hesitate to say that I've found a gem. One thousand percent recommended!
    Verified client

    Verified client

    Pakistan

    Verified client review

  • Very positive experience. [They are] diligent, hardworking, and [have] good communication skills. Highly recommended.
    Max Hawthorne

    Max Hawthorne

    United States

    Verified client review

  • [They were] very patient, [and] prepared to go the extra mile so I got the result I wanted. Highly recommended.

    Carey Heazlewood

    Australia

    Verified client review

  • The project was not easy, literally. [They] did hard work on our project and finished as expected. Would like to work on upcoming new features together. Thank you.

    Erica Yagelsk

    United States

    Verified client review

  • [They are] reasonable, meticulous, [have] a great sense of design, and [are] very responsive. I really enjoyed working with [them] and [they] delivered a beautiful website for me.

    Verified client

    United States

    Verified client review

  • Extremely patient and did not stop until what I needed was delivered. Excellent partner to work with!
    R. Mendoza

    R. Mendoza

    United States

    Verified client review

  • I didn't expect such great service from someone I found without a referral. I got lucky and I hope to work with [them] again in the future.

    Verified client

    United States

    10 daysVerified client review

  • Bought this to create a website for my startup company. Results were above and beyond what I was expecting! Quick to answer, and always gave great input and ideas!

    J. Leonard

    United States

    Verified client review

  • We are very impressed with the service and the delivery and will use them again!
    Alexander Ekdahl

    Alexander Ekdahl

    Sweden

    Verified client review

4.6/5across 58 verified client reviews.Read them all at source

Frequently asked questions

The questions that actually decide whether to talk further.

  • Anything where an off-the-shelf product would force you to change how the business works. If a SaaS tool fits and costs less than a build, we will say so; that conversation is cheaper for both of us than finding out in month four.

Tell us what you are trying to build

Or what already exists and is not working. You talk to the engineers who would do the work, not a sales team.