0:16
“I very much respect the knowledge that you have. You have a lot of things, just in our few communications, that no one else has mentioned. No one else has even made me think about them.”
Custom Software Development
Software built to survive real users, real data, and real money
We build the products, internal systems and integrations businesses run on, and we take over the ones somebody else started. 180+ shipped since 2019.
Why choose us for custom software development?
Custom software is the answer when an off-the-shelf product would force the business to change how it works. We build the products, systems and integrations that fit the way it already does.
Products your customers use
Storefront apps, marketplaces, booking and checkout flows are the things that break in public when they break at all, so we build them to the standard of the money passing through them.
Systems your staff use all day
Fulfilment, procurement, scheduling, asset and compliance tooling usually replaces a spreadsheet that already encodes the real process. We read the spreadsheet first, because that is where the actual rules live.
Integrations between things that disagree
When two systems both already exist and model the world differently, most of the work is the reconciliation rather than the API call. We scope for the reconciliation, which is why the estimate holds.
Takeover of someone else’s build
Inherited, stalled, or generated by an AI tool: we read the code first and tell you in writing whether it is worth keeping, before anyone commits to a rebuild.
Modernisation of what already runs
Rehost, refactor, rearchitect, rebuild or replace. Four of those five are usually cheaper than the one people ask for, and we recommend by reading what runs rather than by what is fashionable.
The compliance surface
HIPAA, SOC 2, GDPR and PCI-DSS shape the build from the first design session. We architect toward them and say plainly that we do not certify against them.
What we build in custom software development
The systems a business runs on, from the platform the operations team opens every morning to the hub that keeps its other systems agreeing.
Operations platforms
The system of record for how work moves through the business.
- Orders, jobs, stock and people in one system of record
- Role-based permissions per site, team and customer
- Reporting your finance team can reconcile against
ERP-adjacent tools
The tool the ERP does not do well, built beside it rather than fighting it.
- Procurement, planning or costing the ERP handles badly
- Two-way sync with the ERP, never a second source of truth
- Approvals and audit trail carried across both systems
CRMs
For when the off-the-shelf CRM has become a spreadsheet with a login.
- Pipeline stages modelled on how your team actually sells
- Accounts, contacts and activity in one timeline
- Email, calendar and telephony wired in, not bolted on
Field-service apps
For the people who do the work away from a desk.
- Dispatch, checklists, photos and signatures on site
- Works offline and syncs when the signal returns
- Back office view of every job as it happens
Compliance systems
Compliance built into the workflow, so the record exists because the work happened.
- Evidence collected as a by-product of the work
- Approvals, retention rules and access logs built in
- Exports shaped for the auditor, not the developer
Integration hubs
One place where your systems exchange data and agree with each other.
- Shop, warehouse, accounts and CRM exchanging data
- Reconciliation logic owned by you, in one place
- Retries, idempotency and dead-letter queues as standard
Products we shipped in custom software development
Products from our custom software development work. Each result is the one its own case study reports, in its own words.
1,000+ skincare formulas resolved from a 60-second phone scan in 55+ San Pablo pharmacies, before the customer leaves the store.
2250
A.I · Custom Web App
3.5K students stayed online while a Lovable-built front end was mapped onto the live LMS.
Squid Academy LMS
SaaS · Custom Web App
150ms from a user’s last word to the companion’s reply, inside CBT logic and encrypted end to end; the working demo that carried the seed raise.
AI Mental Health Companion
A.I · Custom Web App
3 portals, a cluster pricing engine and a Firebase and Google Cloud foundation delivered; subscriptions on the web so the app ships without store review.
GoldenEye
SaaS · Custom Web App
How we build custom software development
Four stages, from a written read of what already exists to the point where somebody owns it after launch.
Week 0: We read what exists
The codebase if there is one, the plan if there is not, and the spreadsheet the process actually runs on. You get a written read on what to build first, what to keep as it is, and what a later phase can carry.
The first slice that works
Scoped with acceptance tests and a written boundary for the phase. You get working software and a real estimate for the next phase from people who have now touched the code.
Build out, or stop
Each phase priced on its own. Stopping after a phase with something that works is a legitimate outcome, not a failure we design around.
After launch: somebody owns it
Releases, fixes, QA, and a written monthly recommendation on what to build next and what to stop. Most of our engagements are here, some for years.
- See our full process
What clients say after the build
Real client reviews, every one checkable at source.
AI Change Management 
0:10“I find him very nice to work with and he actually delivers a very good quality. So I am really happy with him.”
Restaurants Insightful 0:09“The confidence that you're building with me the full product is what I want to go with.”
Self-image 0:07“You guys seem switched on and like you know what you're doing. I've got a good feeling about it.”
GoldenEye 0:05“You guys take a lot of pride and ownership in the work.”
“The team treats our roadmap like their own. Every standup felt like working with our own engineers, not an outside vendor.”
PixelFox “They shipped the production version of what our previous agency had been promising for nine months, without the weekly excuses.”
“They told us what NOT to build. That single conversation re-shaped six months of roadmap and saved us a lot of money.”
NDA - Signed “I had a large project built that needed a very specific understanding and the project was executed perfectly. Great design, great code, no bugs and anything I needed was done incredibly professionally. I would highly recommend and I will definitely be coming back with my…”
$4,000 and above · 11 monthsVerified client review
NDA - Signed “We approached several sellers in our search to get an app developed for our Shopify store. I had a very clear idea in my mind what we wanted and, through [their] expert questioning, [they] absolutely 'got it'. This was further proved through delivery of a…”
$1,500-$2,000 · 4 weeksVerified client review
NDA - Signed “We're working on a Shopify app that retrieves book data from our API and helps online stores and booksellers create book listings faster. This time, we needed to improve the app design and fix functionality issues. In general, we're satisfied with the service and plan…”
$400-$600 · 3 weeksVerified client review
NDA - Signed “This was a special request where we needed to rush this development. [They] complied and finished everything at the agreed time, and even worked until 2AM [their] local time in order to finish this on time. [They] went the extra mile for us with this…”
Verified client review
NDA - Signed “[They were] very patient as we figured out exactly what we needed our app to do. [They were] able to get all the functionality we required, communicated well, and [were] upfront about the cost. We'll definitely be coming back for future projects!”
Verified client review
NDA - Signed “Absolutely fantastic work. This was a tricky app, and [they] did great work. [They] really know [their] way around Shopify and the process for developing a Shopify app, which was a great help to me! [They're] motivated and committed, and delivered a very high-quality app.…”
Verified client review
NDA - Signed “I am very pleased to have worked with [them]! [They were] very detailed and delivered me perfection in an app! I look forward to working with [them] again!”
$3,000-$4,000 · 2 monthsVerified client review
NDA - Signed “Amazing service. Amazing time. Took all input and made the site great even with minor changes along the way. Will certainly try to use again if I'm lucky enough to have [them] work with me again. Thank you for everything.”
Verified client review
NDA - Signed “Very fast and thorough. [They] did exactly what I asked and then went the extra mile to tie up a couple of loose ends. I'm really pleased with the speed and efficiency, and would certainly recommend [them]. Thank you for your help and highly professional…”
Verified client review
NDA - Signed “[They understand] the problem so well and deliver the results super quick. I'll not hesitate to say that I've found a gem. One thousand percent recommended!”
Verified client review
NDA - Signed “Very positive experience. [They are] diligent, hardworking, and [have] good communication skills. Highly recommended.”
Verified client review
NDA - Signed “[They were] very patient, [and] prepared to go the extra mile so I got the result I wanted. Highly recommended.”
Verified client review
NDA - Signed “The project was not easy, literally. [They] did hard work on our project and finished as expected. Would like to work on upcoming new features together. Thank you.”
Verified client review
NDA - Signed “[They are] reasonable, meticulous, [have] a great sense of design, and [are] very responsive. I really enjoyed working with [them] and [they] delivered a beautiful website for me.”
Verified client review
NDA - Signed “Extremely patient and did not stop until what I needed was delivered. Excellent partner to work with!”
Verified client review
NDA - Signed “I didn't expect such great service from someone I found without a referral. I got lucky and I hope to work with [them] again in the future.”
10 daysVerified client review
NDA - Signed “Bought this to create a website for my startup company. Results were above and beyond what I was expecting! Quick to answer, and always gave great input and ideas!”
Verified client review
NDA - Signed “We are very impressed with the service and the delivery and will use them again!”
Verified client review
NDA - Signed “Great work and completed exactly as requested!”
Verified client review
NDA - Signed “100% satisfied. Got more than expected.”
Verified client review
NDA - Signed “Great communication, great result.”
Verified client review
NDA - Signed “Thank you so much for such outstanding work.”
Verified client review
Frequently asked questions
The questions that actually decide whether to talk further.
Anything where an off-the-shelf product would force you to change how the business works. If a SaaS tool fits and costs less than a build, we will say so; that conversation is cheaper for both of us than finding out in month four.