0:16
“I very much respect the knowledge that you have. You have a lot of things, just in our few communications, that no one else has mentioned. No one else has even made me think about them.”
SaaS Development
The hard parts of SaaS, built in from the start
Tenancy, billing, roles, onboarding and usage data decide whether a SaaS product scales or gets rewritten in year two. We put them in the architecture during the first sprint, alongside the features your customers asked for.
Why choose us for SaaS development?
SaaS products fail on the parts nobody puts in the demo: tenancy, billing, permissions and the path from signup to first value. Those are the parts we build first.
Tenancy decided before the first table
Shared schema, schema-per-tenant or database-per-tenant is a decision you make once. We make it against your compliance obligations and expected customer size, and the data model follows from it.
Billing built with the product, not bolted on
Plans, trials, upgrades, proration, seat counts, failed payments and the emails around them touch almost every screen, so they ship alongside the features rather than in the week before launch.
Roles your customers administer themselves
Organisations, teams, invitations, role-based permissions and SSO where your buyers require it, built so an admin runs their own account without opening a support ticket.
Onboarding treated as a design problem
Signup, workspace setup, sample data and empty states are where trials quietly end. We design the shortest route to the thing your product is for before we design anything else.
Usage data from day one
Product events are instrumented as the features ship, so activation, adoption and the accounts going quiet are answerable immediately instead of reconstructed a year later.
Everything handed over, nothing licensed back
CI/CD, environments, monitoring, runbooks, architecture notes and 30 days of post-launch support. The repositories, cloud accounts and credentials are yours throughout.
What we build in SaaS development
Multi-tenant products of every shape, from a first release to a platform with hundreds of customer accounts.
B2B SaaS platforms
The product a company buys for a whole team, procurement questions included.
- Organisation accounts with seat-based plans
- Admin roles, invitations and permissions per workspace
- Single sign-on and the integrations buyers ask for
Vertical SaaS
A product that runs one industry's workflow, where the domain model is the product.
- Data model shaped on how the industry works
- Compliance rules enforced inside the workflow
- Reporting in the terms the industry already uses
Micro-SaaS
A single sharp tool, small enough to run without a team behind it.
- Self-serve signup, trial and card billing
- One workflow done well, no admin sprawl
- Hosting and monitoring that run themselves
Marketplaces
Two-sided products that keep both supply and demand on the platform.
- Listings, search and matching between the two sides
- Payments split into fees and payouts
- Reviews, disputes and moderation tools
AI-native SaaS
A product whose core feature is a model, metered and billed per use.
- Retrieval over the customer's own data
- Evals and human sign-off around every output
- Usage metering wired into billing
Internal tools sold outward
Your own operations system, rebuilt so other companies can pay for it.
- Tenancy added so each customer's data stays separate
- Billing, plans and onboarding for outside users
- Your own operation migrated as the first tenant
Products we shipped in SaaS development
Products from our SaaS development work. Each result is the one its own case study reports, in its own words.
30+ SKUs scanned into one Shopify draft order; the old version choked on large ones.
Draft Deputy
Shopify · Micro-SaaS
9 stalled pull requests and a 3-week bug backlog cleared; 3 held features then shipped.
CheckyPro
SaaS · Custom Web App
3.5K students stayed online while a Lovable-built front end was mapped onto the live LMS.
Squid Academy LMS
SaaS · Custom Web App
Meta and TikTok ads launched from one plain form; both platforms' metrics in one view.
AI Agent for Meta and TikTok Ads
MVP · SaaS
How we build SaaS development
Four stages, each ending in something you can click through. The decisions that are expensive to reverse come first.
Scope the account model
Who signs up, what a customer account contains, which plan tiers exist and what each one includes. These answers constrain the schema, so they come first.
Design the system and the surface
Architecture and product design run together. Tenancy, billing and permissions get prototyped early, because they are the decisions that are expensive to reverse.
Build in working slices
Two-week increments, each ending in a signup-to-value path you can click through. Tests, instrumentation and deployment plumbing ship with the features rather than after them.
Harden, launch, hand over
Security review, load checks, billing edge cases, data migration, documentation, then a controlled release with your team on the tools.
- See our full process
What clients say after the build
Real client reviews, every one checkable at source.
AI Change Management 
0:10“I find him very nice to work with and he actually delivers a very good quality. So I am really happy with him.”
Restaurants Insightful 0:09“The confidence that you're building with me the full product is what I want to go with.”
Self-image 0:07“You guys seem switched on and like you know what you're doing. I've got a good feeling about it.”
GoldenEye 0:05“You guys take a lot of pride and ownership in the work.”
“The team treats our roadmap like their own. Every standup felt like working with our own engineers, not an outside vendor.”
PixelFox “They shipped the production version of what our previous agency had been promising for nine months, without the weekly excuses.”
“They told us what NOT to build. That single conversation re-shaped six months of roadmap and saved us a lot of money.”
NDA - Signed “I had a large project built that needed a very specific understanding and the project was executed perfectly. Great design, great code, no bugs and anything I needed was done incredibly professionally. I would highly recommend and I will definitely be coming back with my…”
$4,000 and above · 11 monthsVerified client review
NDA - Signed “We approached several sellers in our search to get an app developed for our Shopify store. I had a very clear idea in my mind what we wanted and, through [their] expert questioning, [they] absolutely 'got it'. This was further proved through delivery of a…”
$1,500-$2,000 · 4 weeksVerified client review
NDA - Signed “We're working on a Shopify app that retrieves book data from our API and helps online stores and booksellers create book listings faster. This time, we needed to improve the app design and fix functionality issues. In general, we're satisfied with the service and plan…”
$400-$600 · 3 weeksVerified client review
NDA - Signed “This was a special request where we needed to rush this development. [They] complied and finished everything at the agreed time, and even worked until 2AM [their] local time in order to finish this on time. [They] went the extra mile for us with this…”
Verified client review
NDA - Signed “[They were] very patient as we figured out exactly what we needed our app to do. [They were] able to get all the functionality we required, communicated well, and [were] upfront about the cost. We'll definitely be coming back for future projects!”
Verified client review
NDA - Signed “Absolutely fantastic work. This was a tricky app, and [they] did great work. [They] really know [their] way around Shopify and the process for developing a Shopify app, which was a great help to me! [They're] motivated and committed, and delivered a very high-quality app.…”
Verified client review
NDA - Signed “I am very pleased to have worked with [them]! [They were] very detailed and delivered me perfection in an app! I look forward to working with [them] again!”
$3,000-$4,000 · 2 monthsVerified client review
NDA - Signed “Amazing service. Amazing time. Took all input and made the site great even with minor changes along the way. Will certainly try to use again if I'm lucky enough to have [them] work with me again. Thank you for everything.”
Verified client review
NDA - Signed “Very fast and thorough. [They] did exactly what I asked and then went the extra mile to tie up a couple of loose ends. I'm really pleased with the speed and efficiency, and would certainly recommend [them]. Thank you for your help and highly professional…”
Verified client review
NDA - Signed “[They understand] the problem so well and deliver the results super quick. I'll not hesitate to say that I've found a gem. One thousand percent recommended!”
Verified client review
NDA - Signed “Very positive experience. [They are] diligent, hardworking, and [have] good communication skills. Highly recommended.”
Verified client review
NDA - Signed “[They were] very patient, [and] prepared to go the extra mile so I got the result I wanted. Highly recommended.”
Verified client review
NDA - Signed “The project was not easy, literally. [They] did hard work on our project and finished as expected. Would like to work on upcoming new features together. Thank you.”
Verified client review
NDA - Signed “[They are] reasonable, meticulous, [have] a great sense of design, and [are] very responsive. I really enjoyed working with [them] and [they] delivered a beautiful website for me.”
Verified client review
NDA - Signed “Extremely patient and did not stop until what I needed was delivered. Excellent partner to work with!”
Verified client review
NDA - Signed “I didn't expect such great service from someone I found without a referral. I got lucky and I hope to work with [them] again in the future.”
10 daysVerified client review
NDA - Signed “Bought this to create a website for my startup company. Results were above and beyond what I was expecting! Quick to answer, and always gave great input and ideas!”
Verified client review
NDA - Signed “We are very impressed with the service and the delivery and will use them again!”
Verified client review
NDA - Signed “Great work and completed exactly as requested!”
Verified client review
NDA - Signed “100% satisfied. Got more than expected.”
Verified client review
NDA - Signed “Great communication, great result.”
Verified client review
NDA - Signed “Thank you so much for such outstanding work.”
Verified client review
Frequently asked questions
Cost drivers, timelines, tenancy, taking over an existing product, billing, and what you own at the end.
We scope and price per project rather than publishing a range, because the honest range for SaaS is wide enough to mislead. Four things move it more than anything else: how many plan tiers and permission levels release one has to support, whether tenancy has to satisfy a compliance regime, how much of the billing lifecycle you need on day one, and how many external systems the product reads from. If that specification does not exist yet, a Discovery Sprint produces it before anyone commits to a build.