“I very much respect the knowledge that you have. You have a lot of things, just in our few communications, that no one else has mentioned. No one else has even made me think about them.”
UI/UX Design
Design that reaches production, not just the prototype
Product design that makes complex software clear, especially when AI, dense data, or high-stakes decisions are involved. Research, systems, and production UI delivered with engineering in the room.
Why choose us for UI/UX design?
Design that stops at the Figma file is where most product UX goes wrong, so ours is judged on what ships.
Clear product flows
Jobs, states, permissions and edge cases are mapped before any screen is polished, so what you get is a product model your designers and engineers can both build from.
Research tied to decisions
Focused interviews, prototype tests, analytics review and expert evaluation, each one there to answer a product decision rather than to fill a 60-page theatre deck.
A system, not loose screens
Tokens, components, responsive states and interaction rules live in Figma, aligned with the production component library, so the product stays coherent as it grows.
AI interactions users can trust
Human review, uncertainty, sources, feedback, empty states, long-running tasks and recovery paths are designed into the experience from the start rather than added after launch.
Accessible by design
Keyboard flows, focus behaviour, contrast, readable hierarchy and responsive touch targets are considered at component level, where they are settled once, instead of being left to a final audit.
Figma that survives contact with code
Design and engineering work together through implementation, so components, states and breakpoints are resolved in production and there is no lossy handoff ceremony.
What we build in UI/UX design
Interfaces for products where the workflow is complicated and the screen has to make it look simple.
SaaS dashboards
Dense data arranged so the number that matters is first on the screen.
- Filters, tables and charts that scale with data
- Permission-aware views for each role
- Empty, loading and error states drawn for every view
Mobile app UI
iOS and Android flows that follow each platform's conventions, on real screen sizes.
- Navigation, gestures and tab patterns native to each
- Prototypes tested on the phones your users hold
- Type, spacing and touch targets sized per platform
Onboarding flows
Signup, setup and first-value paths as the shortest route to the product's purpose.
- Each step justified by what it unlocks
- Progressive setup that asks only when needed
- Drop-off points measured and redesigned
Design systems
Tokens, components and interaction rules in Figma, aligned with the production library.
- Colour, type and spacing as named tokens
- Components with variants, states and usage rules
- Naming that matches the code one to one
Marketing sites
Pages that explain a complex product plainly and hand a visitor onward.
- One clear next step on every page
- Copy and layout shaped around the product's proof
- Templates the marketing team can extend alone
Redesigns of live products
Existing products reworked with the usage data and users already there.
- Analytics and session recordings read before sketching
- Changes tested with current users before release
- Rolled out in stages so nobody is lost
Recent products we shipped
Our most recent case studies. Each result is the one its own case study reports, in its own words.
30+ SKUs scanned into one Shopify draft order; the old version choked on large ones.
Draft Deputy
Shopify · Micro-SaaS
1,000+ skincare formulas resolved from a 60-second phone scan in 55+ San Pablo pharmacies, before the customer leaves the store.
2250
A.I · Custom Web App

3.5K students stayed online while a Lovable-built front end was mapped onto the live LMS.
Squid Academy LMS
SaaS · Custom Web App

Non-marketers launch Meta and TikTok campaigns from one plain form, and read both platforms’ results in one view instead of two ad managers.
AI Agent for Meta and TikTok Ads
MVP · SaaS
How we design
Four stages, from the job the design has to do to the production result checked against the Figma file.
Understand the job
We interview stakeholders and users, inspect product data, and define the decisions this design work must unlock.
Model flows and states
User journeys, information architecture, permissions, failure states, and data dependencies are resolved before visual polish.
Prototype and test
We build the smallest realistic prototype that can validate the risky interactions, then test it with representative users.
Systemise and ship
Approved patterns become reusable components. We pair through implementation and check the production result, not just the Figma file.
- See our full process
What clients say after the build
Real client reviews, every one checkable at source.
Frequently asked questions
What we design, how we work with internal teams, and how the design work meets the build.
Yes, for defined work such as a UX audit, research sprint, prototype, or design-system foundation. Our strongest engagements still include implementation pairing because that is where unresolved states and technical constraints surface.

