Marketing & Adtech · AI ad platforms
We built a minimum viable product to connect disparate advertising APIs into a single, intuitive user interface.
Outcome
Meta and TikTok ads launched from one plain form; both platforms' metrics in one view.
The digital advertising platforms offered by Meta and TikTok are powerful, but their complexity creates a significant barrier for small businesses that lack dedicated marketing teams. Our partner, a new SAAS provider, identified a market for a tool that would make these platforms accessible to non-experts.
The core of their idea was a guided, question-based interface that abstracts away the technical details of ad management. To validate this hypothesis, they needed to build a functional product quickly. This MVP had to handle secure user authentication, programmatic campaign creation, and performance reporting across multiple APIs, all while maintaining a simple and direct user experience.
Robust Devs was engaged to engineer the complete technical foundation for this MVP. We developed the back-end logic that translates simple user inputs into structured API calls and built the secure, multi-tenant infrastructure required to serve the first cohort of users.
The challenge
How we solved it
Technologies
Users answer a few direct questions about their business, goals, and budget. The system uses these inputs to programmatically authenticate with Meta and TikTok, create target audiences, set budgets, and submit ads for review. This process removes the need for a user to ever interact directly with a native ad manager.
Instead of presenting users with dozens of complex advertising metrics, the platform pulls key indicators from all active campaigns. It displays performance in a single view using straightforward visuals, giving users a clear, immediate understanding of their results without requiring them to analyze raw data.
How we built it
Put a translation layer between a plain form and two very different ad APIs, so the product never exposes either. Meta and TikTok describe a campaign in their own vocabularies, and the whole point of the product was that a small business owner would never learn either. So the Laravel service owns that knowledge: it takes the form answers, builds the exact request each platform wants, and manages authentication and campaign structure on the user's behalf. Reporting works the same way in reverse. A scheduled task pulls raw metrics from both APIs, normalises them into one MySQL schema, and the front end renders a single view without knowing which platform a number came from. Role-based access control in the same codebase covers the gated registration and the support chat, so the first cohort ran on one stack rather than three.
Tell us what you're building. We'll show you how we'd approach it and what it would take to ship.