Ecommerce & Retail · Gift Card Distribution
Mana Minds
ManaVault, a code vault and brand catalogue built for a wholesale digital gift card distributor — sixty-plus brands migrated onto it without a single interruption to instant delivery.
- Flagship build
- Focus
- SAAS, THIRD-PARTY-INTEGRATION, CUSTOM-WEB-APP
- Delivered
- 25 Nov 2025
- Location
- Riga, Latvia
- Live product
- Visit the site
Outcome
60+ brands migrated onto a code vault of their own, one at a time, without a single interruption to instant delivery.
Who they are
Mana Minds is a global wholesale distributor of digital gift cards, video games and software, based in Riga. They supply a network of online retail and gaming partners, stocking over sixty leading global brands across gaming, streaming and software, with real-time API access to more than three thousand digital products.
Their promise to partners is in one line on their own site: codes are returned in the API response the moment an order is placed. No waiting, no manual handling. Every engineering decision below follows from that sentence.
Why the old platform did not fit
They had built on a third-party platform aimed at manufacturers selling complex configurable products — the kind of commerce where a customer specifies something and it is then produced. Pricing flowed in from an ERP, and the centrepiece was a product configurator.
Almost none of that describes gift card distribution. A code already exists; the transaction is inventory and instant issuance, not configuration and lead time. The parts they needed were entangled with a great deal of machinery for a business they were not in, and the shape of their own catalogue was somebody else’s decision.
What we built
Two things, working together:
- ManaVault — their own digital gift card database: code inventory and brand catalogue, issuing codes on API request, modelled on distribution rather than manufacturing.
- The frontend platform their partners and customers work in, built on top of it.
Owning the catalogue changed what the business could decide for itself. Onboarding a brand, changing how inventory is held, adjusting what the API returns to a partner: their decision, their timeline, no third-party roadmap in between.
Migrating a live API without stopping it
The constraint was absolute. Partners are integrated against a production API, and a code that does not arrive is not a delayed order — it is a customer abandoning a purchase in someone else’s checkout, and a partner who starts asking questions about reliability.
So nothing was cut over in one move. Both systems served traffic through the migration, and each brand moved only once it was answering correctly from ManaVault. Sixty-plus brands crossed that way, one at a time, and instant delivery held throughout.
It is the least dramatic possible outcome and it was the entire objective. A migration nobody outside the company noticed is a migration that went right.
How we built it
Built Mana Minds a code vault of their own, then moved sixty-plus brands onto it without one interruption to delivery. Their business is instant: a partner calls the API, a code comes back in the response, and any pause is a failed sale at someone else's checkout. They were running that on a third-party platform designed for a completely different kind of commerce — configurable, made-to-order goods, where an order starts a process rather than ends one. Capable software, built around the opposite transaction. So we built ManaVault: their own code inventory and brand catalogue, modelled on how a distributor actually operates. The migration ran brand by brand with both systems live, each one cut over only once it was answering correctly from the new vault. Sixty-plus brands moved. Delivery never stopped.
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